From Emotional Soup Packaging to Minimalist Beauty Branding
Meghan Young — March 6, 2015 — Marketing
This collection of simplified packaging appears to follow the common adage, "A picture is worth a 1000 words." Yet many of the designs take that belief to the next level by opting to place a lot of trust in a single word or a very abstract image. The minimalist movement has introduced a new way to inform and instruct people.
Often relying on gut instincts, the simplified packaging appeals not only to a person's sense of style, it also speaks to the product itself. Minimalist branding works extremely well with strong products. Whether its food and drink or cosmetics and toys, any company can embrace the look so long as enough information is relayed as well. By not bombarding people with too much visuals, such simplified packaging stands out even more.
Often relying on gut instincts, the simplified packaging appeals not only to a person's sense of style, it also speaks to the product itself. Minimalist branding works extremely well with strong products. Whether its food and drink or cosmetics and toys, any company can embrace the look so long as enough information is relayed as well. By not bombarding people with too much visuals, such simplified packaging stands out even more.
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